Addax came to The Grounded Company with a logo and an opportunity to define the brand more fully.

I worked on the brand refresh, helping ideate and create their new brand identity, color palette, typography, etc. Afterwards, we moved to creating ads and emails while we started the preliminary steps of designing their new website. On the website project I created our design system in figma making use of variables. Throughout the project I collaborated with our team from design research to low fidelity wireframes to prototyping the final high fidelity website.

Additionally, we designed a custom rig builder giving users the ability to design their own trailer in a 3D environment right on the website. I helped on the design and how it should function, then we passed it off to a dev group to create it.